Live Calls Network on Performance-Based Legal Advertising Opportunities
Performance-based advertising is gaining traction in the legal field. It is both cost-effective and quite efficient at creating high-quality leads. This applies more to legal pay per call marketing than any other form of advertising. So, what is performance-based advertising and what are the best strategies to run a legal pay per call campaign?
Live Calls Network (LCN), headquartered in Bethesda, Maryland, provides high-quality inbound phone calls and form fill leads to expanding legal firms. It has been operating in the performance marketing space since 2000. Their pay per call network was built in 2010. The company is expanding now with a vision to be the leading pay per call ad network supporting medium to large law firms that utilize an inbound call intake center. The company provides custom marketing technology applications and tools suited for growing law firms. LCN is committed to building a perpetual business with integrity and innovation that delivers the highest level of client return.
What is Performance-Based Advertising?
Unlike other types of advertising, be it through traditional venues or on digital platforms, performance-based advertising is all about getting specific, quantifiable results.
The pricing models of performance-based advertising are another feature that makes it attractive to the legal profession. One of the most popular pricing models is the cost per call (pay per call) model. Here you only pay when a high intent inbound call connects with your intake center. Not only is it cost-effective, but it’s also easy to measure.
Pay Per Call Opportunities in the Legal Field
Pay per call in the legal field is a viable marketing option since it costs less and has a higher ROI than other types of performance-based advertising. This is why the experts at Live Calls Network recommend pay per call marketing to legal firms especially those with inbound call intake teams.
One of the best examples of running a legal pay per call campaign with Live Calls Network is through Google Call-only campaigns. Ads are geared towards encouraging customers to respond by phone. The text-based ads are designed for mobile devices where the customer would tap the ad to make a phone call and connect with the legal expert. These marketing campaigns are measurable, and the call is only considered a conversion if it exceeds a 3 minute call duration.
Live Calls Network Shares Strategies for Running Legal Advertising Campaigns
To make the best of pay per call campaigns in the legal field, advertisers need to understand how this advertising model works. Many pay per call platforms, including Live Calls Network, allow you to define your target audience, and media channels, and create precision-targeted advertising with higher quality leads.
Many of the Live Calls Network reviews are a testament to the efficiency of pay per call in reaching more targeted clients with better quality control, analytics, and tracking. One way to ensure the success of your marketing is to run multiple campaigns, one for each service your legal firm provides. Each campaign targets a specific audience with well-crafted ads that connect the customer to the respective legal expert or agent. A pay per call platform takes care of the logistics of creating different campaigns and makes it easy to track and analyze the performance of each campaign and make any necessary adjustments along the way.
