Stan Burns and Live Calls Network Provide Examples of Ads Used for Pay-Per-Call Lead Generation
Live Calls Network (LCN) knows that a performance-based advertising exchange that connects buyers and sellers in niche industry verticals needs to have an expansive repertoire to fuel the best results possible for clients. After all, knowing these tricks of the trade are integral for the success of the business while ensuring its unique position as a media company powered by a unified in-house enterprise software platform. Stan Burns and Live Calls Network acknowledge that many people do not have a clear idea of the type of ads that are utilized to deliver exclusive, high intent inbound calls. Here, Stan Burns and Live Calls Network review a few different effective ads while explaining their relevance to campaigns.
Google Call-Only and Microsoft (Bing) Call-Extension Ads
LCN recognizes that paid search plays an important role in generating high-intent consumers that are ready to take action now. Google call-only and Microsoft (Bing) call extension ads are unique in that they can only appear on mobile, and call the number specified when clicked. This helps produce callers with high intent while they are at peak interest because the ads do not take consumers to a destination URL. LCN notes that these ads combine the reach of Google and Bing with expediency that gets right to the point to both the business and consumer’s benefit.
Facebook Call-to Action Ads
Facebook is a platform that has tremendous reach. Therefore, ads that utilize Facebook can be excellent for scaling inbound call volume. By promoting your business’s call-to-action button, people are encouraged to take an action that is important to your business- in this case, call in to hear more about your product or services. Much like any example of an ad, Facebook call-to action ads work best when they are streamlined to be results oriented. Stan Burns and Live Call Network have experience crafting eye catching titles that inspire consumers to call in.
Online Display Ads
Stan Burns and Live Calls Network utilize online display ads, which are banner and text copy pay-per-call ads that are placed in online display networks to generate inbound calls. Display ads are a great tool for generating inbound calls because they help promote your business while people are browsing online, catching their interest. There are many benefits of using online display ads in your campaign, as they are excellent for raising brand awareness, conveying messages to consumers quickly, and can reach customers at every stage of the funnel.
LCN realizes that the above list accounts for only a few of the methods that the company utilizes to deliver exclusive, high intent inbound calls. LCN also uses ads such as opt-in email lists, lead-to-call transfer, screened call transfers, and tv, radio, and over-the-top (OTT / video streaming ) ads. To learn more about the different type of ads used in pay-per-call lead generation, be sure to check back for more insights from Stan Burns and Live Calls Network.
